Understandably, most customers judge products, services and brands (especially the ones that they have never heard of) by their presentation. For example, how many times have you searched for something online and decided to go with the one that had the nicer website? Or picked the product with the better packaging? The reason is when we are not familiar with something, we can only infer that one is better than the other based on its presentation. This is how your customers make decisions. This is why proper presentation through excellent design is a must.